Grand Central Terminal
2010 Holiday Fair Vendor Information
Vanderbilt Hall, Grand Central Terminal

Entering its 12th year, The Grand Central Holiday Fair is a unique New York City holiday shopping experience. Known for its exceptional product mix, the Holiday Fair attracts a broad and attractive demographic of local New Yorkers, commuters, and tourists alike. Grand Central Terminal is a must see destination during the holiday season, and the Holiday Fair is the only holiday market in the city to operate indoors! Conveniently located in the heart of midtown Manhattan, Grand Central Terminal’s historic Vanderbilt Hall is the perfect venue for any craftsperson, artisan, or gift vendor.

By the Numbers
Avg. # of daily visitors to GCT during the holidays: 1,000,000
# of Tourists who visit GCT in December: 2,000,000
Avg. Household Income: $96,000
Booth Rental Fee: $13,050
Total # of Booths: 76
Average Sales Per Booth (2009): $94,150
Days of Operation: 39

Application/Selection Process
  • Vendors must complete and submit the online application no later than June 10th.
  • Through the online application, all vendors must upload a minimum of 3 color photographs that accurately depict the products that they intend to sell.
  • Vendor selection is juried by a selection committee
  • Accepted vendors will receive an email including a Letter of Intent by June 25.
  • The Letter of Intent (LOI) must be completed and returned by July 19th.
  • Accepted vendors must submit payment, along with a signed permit, no later than September 10th.
  • All vendors are required to attend a Vendor Merchandising Meeting to review booth setup and merchandising.

  • Important Dates
    Application Due Date: June 10
    Acceptances and LOIs sent: June 25
    LOIs Due: July 19
    Payment and Permits Due: September 10
    Vendor Merchandising Meetings: October 1-30
    Vendor Load In: November 13-14
    The fair is open: November 15-December 24
    Closed on Thanksgiving, November 25
    Vendor Load Out: December 26

    Click here for vendor application

     
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