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Partnership Activations​

Grand Central offers exceptional opportunities for your brand to reach the public through strategic partnerships. Our unforgettable public experiences ensure high-level engagement with a diverse audience to make a monumental impact.


We offer a variety of partnership options to suit your brand’s specific needs, including public events sponsorships, collaborations, versatile spaces for brand showcases, and much more.


Browse the gallery below for inspiration, and contact Dorit.Phinizy@jll.com to discuss partnership details.

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Partnerships Gallery

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Grand Central Holiday Fair Presenting Sponsorships

Gain exposure to over 1 Million consumers per day with a presenting sponsorship at the 2024 Grand Central Holiday Fair. A beloved six-week long celebration of small businesses and holiday cheer, this year’s event launches November 11th and runs through Christmas Eve, December 24th. Open 7 days a week. From artisan merchants to local businesses, the Holiday Fair is a maker’s market with a focus on handmade products made in New York and the USA. This year’s event features 36 vendors with giftable item offerings including homemade bath products, knitwear, jewelry and art prints, gender-neutral accessories, ornaments, and homeware. 


The Holiday Fair takes place in the stunning beaux-arts Vanderbilt Hall, kicking off with a ribbon-cutting ceremony and press event opening day, including the opportunity for your brand representative to provide remarks.


Presenting sponsors receive on-site signage, branding and advertising, publicity and exposure, social media and digital promotion, and the opportunity for sales and daily activations at a custom Holiday Fair Booth. Your brand can make a lasting impression and partake in the joyous celebrations that define this special time of year.


Contact Dorit.Phinizy@jll.com to learn more!

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Holiday Fair Gallery

Become a Partner

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